Laredo Master Plan

The Laredo Downtown Master Plan aims to present contemporary options by defining present conditions and collaborating with the community to discover new ideas to revitalize one of the most historic downtowns in the United States. Laredo, Texas is the largest inland port in the Americas and the fastest growing city along the US/Mexico border. This plan collaboratively developed a vision for downtown Laredo to serve as the economic, civic, social, and cultural center for Laredoans and revive its legacy as a Pan American destination for people and trade.

For generations Laredo and Nuevo Laredo have shared a common past as they were one city until 1848. The goal of this plan is to define the character, vision and elements to enhance and sustain a vibrant downtown in the context of land use, growth objectives and development patterns. Downtown’s vitality has been diminishing for over a decade beginning with the post 9/11 border security issues and most recently the drug-trafficking violence. This plan acknowledges the challenges and assumes an optimistic view of the future to create a stable, accessible transnational landscape.

Laredo 2020 is a comprehensive understanding of character, issues and prospects based on a definitive collection of data that quantifies downtown’s existing uses, capacity, transportation, infrastructure, and environmental qualities. The result is an overarching vision for downtown as a destination, comprised of a series of themes that embrace Laredo’s position and potential as a border metropolis and regional destination.

Laredo2020 brochure
Laredo2020 excerpt

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