TRU BURGER DESIGN PROCESS
This design was never used, the original name the client had given me to work with was “TRUE BURGER” through the design process it was shortened to “TRU BURGER” then “U BUR”. I recently heard of a new car rental company that is using the same name – I think it validates the name. ÜBUR which is a misspelling of über is much more memorable.
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All Rights Reserved, Christopher Paul Design, 2015